10 Laws of Social Media Marketing
Social media is termed a golden platform for businesses as it has given a new direction to the sense of marketing. Social media marketing has become a common tool for businesses to flourish and skyrocket their reach and audience.
However, it is not that simple. Because only a bunch of social media users know the fundamental principles or laws of social media marketing, everything has specified rules based on which marketing can be done.
Not knowing these rules and not implementing them in your social media marketing strategy can cause a big loss to your business. It can reduce admirers of your business and reduce purchasing and selling potential.
Social media marketing is itself another business. Some businesses provide services of marketing for different social media accounts. If you have a business and you are on social media, do yourself a favour and adopt social media marketing techniques to maximize the potential of your business.
Businesses now put a lot of thought, energy, and finance into social media marketing; for instance, they buy Instagram followers to increase their presence and credibility.
You must abide by these ten laws to increase your quality followers, audience, customers, and connections.
- The Law of Listening
The difference between social media and other media is that social media is more of an interactive and two-way communication, rather than a monologue. As social media marketing is based on dialogue, listening is one of the most important skills. Businesses must understand that social media is not all about posting content continuously and not paying heed to what your followers or audience have to say, but primarily about listening to what your audience expects from you.
Listening can be taken as an observation here. Your listening and observation should be emphatic and attentive. Observing and listening to what your audience likes and dislikes is fundamental to your success. You can only know their interests if you pay attention to what they say. If you don’t listen to your audience and ignore their needs, you can create an unfavorable image that will work against you. Therefore, it is so important to acknowledge the needs and interests of your audience and then draft your content aligned with them.
- The Law of Focus
Another fundamental law of social media marketing is the focus. Your social media strategy should be niche-oriented. Currently, being all things to all people makes your message unclear and ineffective. So instead of trying to become a jack of all trades, it is better to specialize in one niche, offering super in-depth content. In general, it is advisable not to defocus to broaden your niche as it looks inauthentic.
For your social media marketing to look organic, natural and compelling, you should focus on one thing. In fact, it is necessary to build a strategy that will underpin all your social media activities. People are attracted more to profiles that are niche-oriented with specific goals to achieve. By implementing a clear message to your social media communication, you will create an image of a professional business and eventually bring lots of quality followers.
- The Law of Quality
It is unlikely that your business or brand will get any progress if your focus is quantity rather than quality. The law of quality is to stick to the quality and not mind the quantity. It will not make any difference if you post so much content with poor quality. Instead, it will decrease your fame and credibility. Quality can never be superseded by quantity. If you are willing to communicate with your audience on social media in an effective manner, quality is the key.
According to the authors of “Social Media Marketing: Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and Various Other Platforms” Noah Gray and Michael Fox, “All social media sites have standards for how the content is posted.” Therefore, businesses need to be aware what specific content works best for their audience to provide their followers with high quality content. Thus, it’s necessary to remember that each platform has been designed to publish a specific type of content. For instance, the primary purpose of YouTube is videos, while Instagram focuses on pictures, Twitter is for shorter messages, and Facebook and LinkedIn allow you to provide more information about what you want to share.
With that in mind, as a business owner you should pay a lot of attention to the content quality as it attracts more and more followers ready to engage with your brand, enhancing your brand credibility. That is why you need to keep the law of quality in mind when marketing your company on social media.
- The Law of Patience
The law of patience means to be patient with your brand, business, or service reputation. Businesses usually don’t succeed at the first attempt. Although it theoretically may happen, it’s statistically very rare so you need to prime yourself for a marathon not a sprint as achieving goals usually takes time. If you want to uptake your business effectively, then rely on slow and steady work. Remember that a thousand-mile journey starts with a single step so appreciate your journey to success and reach your destination step-by-step.
You will crash in the end if you go towards instant results. Everything that gives instant results is likely to vanish after a while. So if you want the long-term benefits of your company’s social media marketing, be patient, as only then you will reap the rewards of your efforts.
- The Law of Compounding
The law of compounding is a must to follow if you want to excel in social media and get the best out of it. Similarly to investing where you can grow money benefitting from the interest you earn on interest which is called the power of compound interest, you can grow a bigger and bigger audience using new followers’ reach to gain more and more followers. By increasing your reach through social sharing, your reach is much wider. Think of it as social compounding. You make valuable content and share it with your network. Then someone shares it with theirs, and then it turns out it gets shared again due to that sharing. When it works, it may be a very powerful method of increasing your brand recognition.
This content resharing process based on a compounding effect is an important factor in effective social media marketing to drive traffic to your website, which in turn may influence your ranking on Google or other search engines. According to the law of compounding, the bigger your social media audience, the greater your chance of reaching new followers and growing your business faster and faster.
- The Law of Influence
The Law of influence is another fundamental law of social media, very important but sometimes underestimated. To get the best results from your marketing campaigns, use influencer-based marketing techniques. This is a very effective method to get wider exposure for your marketing efforts, but to make it work, you need to partner with influencers with influencers operating in your target market who have high-quality, authentic, and responsive followers belonging to your target audience. This greatly increases the likelihood that they may be interested in purchasing your products or services. In fact, to achieve the best possible results, you need to not only establish real contacts with influencers, but also constantly work on building long-term relationships with them.
However, always keep in mind that not all influencers provide the same value, and not all are equally influential. That is why only reaching credible influencers who have quality followers is helpful. If you do your homework and make a deliberate selection to choose only reliable and credible influencers, incredible outcomes will come. Working with influencers is very powerful, so if you build a reputation of a reliable business partner offering high-quality products and credible information, influencers will be more likely to share your content with their own followers, which could put your business at the forefront of a huge new audience.
- The Law of Value
Law of value means adding value to the lives of people following your content. Value is one of the most critical things you should deliver to your customers through social media channels. To uncover what value your content is supposed to provide to your audience, ask yourself: How can you improve the lives of your followers? The answer to this question should be very well-thought-out as it will be the linchpin of your entire social media communication strategy. Obviously, it all depends on your industry, but the greatest value you can provide is usually something that your clients can’t find anywhere else. It can be credible information on trends in your industry, new statistics, an infographic, a flowchart, a table, or a link to a well-written piece with lots of helpful tips.
Surprisingly, plenty of companies are still of the opinion that posting any content on social media, including advertising their products or services, is providing value. Unfortunately, this is not the case. People like to buy but don’t like to be sold, so if you publish promotional content aggressively pushing your followers to buy your products or services without giving them any value, chances are they will quickly abandon your social media accounts. Of course, you may occasionally want to mention your new products or services on social media from time to time, but this kind of content cannot be the backbone of social media content marketing.
- Law of Acknowledgement
Who likes to be neglected or ignored? No one!
As people like to be seen and heard, you should never ignore your followers’ queries and comments. It is very important to acknowledge what they have to say. Their queries must be effectively answered. You should always respond to their comments, especially negative ones. By not avoiding difficult topics and taking note of them, you show that you are open to discussion and do not run away from challenging situations, which proves that you are a trustworthy and credible brand.
In fact, responding properly to all sorts of comments always adds quality and value to the communication with your followers. As relationship building is one of the most important parts of social media marketing success, always acknowledge every person who reaches out to you.
The essence of a successful social media strategy is acknowledgement which is critical not only in social media communication but any type of communication. Thus, companies can’t expect their followers to comment and share their content when they are not responsive, treating communication as a one-way process. Focusing on acknowledging and responding to not only your followers’ positive comments but also to those which deal with their potential issues and challenges is a royal road to establishing long-lasting relationships with them.
- Law of Accessibility:
The law of accessibility is about being available after the content is published. Do not vanish after posting the content. Stay there and work on your engagement. Yes, make contact with your followers by responding and conversing with them. Brands must take care of their social media communication not once in a blue moon but on a daily basis, trying to be as available as possible. If you post content and then disappear for a long time, chances are you will lose a bunch of your followers.
The gist of social media is interactivity. Unlike traditional media with one-way communication, where people were only the recipients of the “one and only” worldview, social media has leveled the playing field by making all participants contributors whose voice is equally important. Thus, by being accessible and responsive to your followers, you recognize their role in the common dialogue, showing that you care about their insights and opinions.
- Law of Reciprocity:
This is one of the most neglected laws. Social media should be a platform whose goal is to support its community. However, there are a lot of companies that don’t devote enough attention to their social media accounts neglecting their followers. It creates a bad image of the brand You should build a community by having reciprocity in your social media presence.
If you don’t take time to look at others and admire their services, why would they do it for you?
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
If you add value to other people’s content, they will definitely do it for you.
These ten laws guarantee your social media marketing campaigns are successful. While doing social media marketing, try to incorporate all of them. Do not fail your marketing strategies by neglecting a few points.