The Harris campaign is launching an extensive effort to engage Latino voters as National Hispanic Heritage Month kicks off this weekend. The initiative includes new spending on Spanish-language radio, organizing activities around boxing matches and baseball games, and high-profile appearances by Vice President Kamala Harris and surrogates in critical battleground states.
Key Facts:
– The campaign aims to reach Latino voters in states like Arizona, Nevada, and Pennsylvania.
– Vice President Kamala Harris will address the Congressional Hispanic Caucus Institute’s conference, with surrogates like Minnesota Gov. Tim Walz also engaging Latino voters.
– Surrogates, including Rep. Adriano Espaillat and Julie Chavez Rodriguez, will attend the Canelo Alvarez vs. Edgar Berlanga boxing match in Las Vegas.
– Mobil billboards featuring “Luchadora,” an ad highlighting Harris’ work on the border, will target Latino voters near the event venue.
– Events will also be held in Michigan and around Mexican Independence Day, with $3 million slated for Spanish-language radio ads.
Insights from industry experts:
– Campaign officials emphasize the importance of reaching undecided Latino voters, especially in light of Trump’s economic message.
– The campaign plans to leverage trusted messengers and WhatsApp channels to counter misinformation and disinformation.
– Harris is favored by Latinos in Spanish-speaking and bilingual households at a higher rate than in English-speaking homes.
Implications:
– The significant spending on Hispanic media reflects the campaign’s commitment to mobilizing Latino voters.
– Harris’ popularity among Latino voters could play a crucial role in battleground states.
– The emphasis on engaging with trusted community members underscores the importance of personal connections in influencing voter behavior.
Conclusion:
The Harris campaign’s targeted outreach to Latino voters during National Hispanic Heritage Month highlights the significance of this demographic in the upcoming election. As the campaign intensifies efforts to counter disinformation and engage key communities, the impact on voter turnout and support could have far-reaching consequences for the election outcome. As the race heats up, the role of Latino voters will undoubtedly continue to be a focus of attention for both campaigns.
