Brady Tkachuk jersey exchange: The Ottawa Senators have launched “Chuk Out The Old Jersey,” a limited-time program that gives fans 40% off new merchandise when they bring an eligible Fanatics-branded Brady Tkachuk jersey to the team store inside Canadian Tire Centre.
What the Senators announced
The team announced the Chuk Out The Old Jersey program for shoppers at the Senators’ team store inside Canadian Tire Centre. Under the promotion, fans who bring an officially licensed Fanatics Brady Tkachuk sweater can receive 40% off a new piece of merchandise or a new jersey purchased at the team-store point of sale. The team noted that terms and conditions apply and that the offer is available only in the team store during the program period.
Who is eligible for the Brady Tkachuk jersey exchange
The exchange is limited to officially licensed Fanatics-branded Brady Tkachuk sweaters — specifically those issued as part of the NHL’s Fanatics merchandising rollout that began with the 2024-25 season. The Senators’ announcement and reporting on the program explicitly state that Adidas-branded Tkachuk jerseys from earlier seasons are not eligible for the 40% trade-in discount.
The public notice did not include details such as required identification or proof of purchase; fans should confirm any documentation requirements with team-store staff before attempting an exchange.
Why some fans may be dissatisfied
The eligibility criteria exclude Adidas-branded Tkachuk jerseys many supporters bought during his eight seasons in Ottawa. That exclusion means those earlier jerseys do not qualify for the 40% discount under this program.
Separately, Brady Tkachuk is now a member of the Florida Panthers after his departure from Ottawa, which is background context for why some fans may be looking to swap or replace his Senators jerseys. The exchange program is structured as a discount on a new purchase rather than a direct one-for-one replacement.
Other team news to know
Reporting on the same slate of team moves notes that Ottawa signed forward Nick Cousins to a two-year contract extension and added goaltender Sam Ersson on a two-year deal. Tim Stützle remains on the roster as a central player for the Senators amid offseason roster adjustments following Tkachuk’s departure.
How to use the exchange
To use the Chuk Out The Old Jersey program, bring an officially licensed Fanatics Brady Tkachuk sweater to the Senators’ team store inside Canadian Tire Centre during the event period. At the point of sale, present the eligible jersey and team-store staff will apply the 40% discount to a new regular-priced item or jersey in accordance with the program terms.
The public announcement did not specify online eligibility or remote trade-in options; fans planning to visit the team store should check hours and confirm any additional terms or exclusions with Senators staff in advance.
Source attribution and next steps for fans
Fans who plan to participate should visit the team store at Canadian Tire Centre during the program dates and confirm any additional terms directly with Senators staff before purchase. For the report that first covered the program and related offseason moves, see: https://www.foxnews.com/outkick-sports/senators-definitely-not-still-bitter-brady-tkachuk-trade-launch-lame-jersey-exchange-program.
If you plan to use the exchange, consider contacting the team store ahead of your visit to confirm qualifying jersey models and any documentation you may need to present.
FAQs
Which Tkachuk jerseys qualify for the 40% offer?
Only officially licensed Fanatics-branded Brady Tkachuk sweaters — the versions issued starting with the 2024-25 Fanatics rollout — qualify for the 40% discount at the team store.
Can I trade in an Adidas Brady Tkachuk jersey?
No. Adidas Tkachuk jerseys from prior seasons are explicitly excluded from the 40% exchange offer, per the team announcement and reporting.
Where and how do I use the exchange at Canadian Tire Centre?
Bring an eligible Fanatics Brady Tkachuk jersey to the Senators’ team store inside Canadian Tire Centre. Present the jersey at checkout and the 40% discount will be applied to a new regular-priced item per the program terms. Confirm hours and any additional requirements with the team store before visiting.
