Fight Factory Wrestling is bringing War on the Shore 3 to Point Pleasant Beach on July 14, staging a summer beach wrestling event on the sand near Martell’s Tiki Bar that pairs independent-wrestling names with a seaside atmosphere and novelty attractions like a tiki totem pole prize and a large over-the-top rumble.
What to know about Fight Factory Wrestling and War on the Shore 3
War on the Shore 3 is scheduled for July 14 at Point Pleasant Beach, New Jersey. The promotion, Fight Factory Wrestling, says it stacked the card around several recognizable independent talents to create a one-night summer attraction distinct from typical gym- or VFW-hall shows. Organizers cite the summer beach setting as a deliberate hook to draw both local fans and out-of-market visitors.
Promoters Dave Sturchio and Chris Payne reconnected in 2024 to relaunch events under the Fight Factory banner and have used local promotion channels, including their podcast, to build interest for recurring shows. In interviews with Fox News, Sturchio described the show as a response to fan enthusiasm and a chance to create recurring seaside events.
Match card and highlights
The announced lineup mixes singles, multi-person, and specialty attractions intended for a fast-paced night on the sand. Matches billed for War on the Shore 3 include:
- Joey Janela vs Jay Lethal — a first-time meeting between two well-known independent and national-ring veterans
- Ben Bishop vs Richard Holliday vs Jack Vaughn — Fight Factory Premier Championship on the line
- Lady Frost vs Steph De Lander vs Allie Katch — a three-way women’s bout
- Rumble match featuring a deep indie talent pool — over-the-top-rope format to send surprises into the card
- Tiki totem on a pole — a carnival-style prize-on-a-pole gimmick similar in spirit to “money on a pole” matches
- Tag-team reformation: Justin and Mark Corino returning as The Heavenly Bodies
Organizers pitched the card as having minimal downtime between matches, with the rumble and tiki totem gimmick intended to keep the crowd engaged throughout the evening. The mix of established indie names and multi-person matches is designed to appeal to both longtime wrestling fans and casual beachgoers seeking a summertime spectacle.
What the organizers say
Promoter Dave Sturchio told Fox News the idea for a recurring beach show grew out of conversations with co-promoter Chris Payne and positive reactions to previous Fight Factory events: “As the buzz started to develop and build over prepping for the show, I said to Payne, ‘I don’t know if this is a one off. I think that we have something here,'” Sturchio said.
Sturchio also noted the personal significance of reuniting certain performers: “Those guys are reuniting for the first time in seven years. They’re friends of mine, I came up with them. They were my first tag team opponents and I’ve known these guys forever and they’re near and dear to my heart.”
These comments and the event details below are based on statements made to reporters and the promoter’s public announcements. Where the article relays organizers’ explanations of motives, production plans or talent availability, those points are attributed to Fight Factory representatives via Fox News; independent verification of behind-the-scenes negotiations or any informal claims (such as injury statuses or private deals) was not available at the time of publication and will be updated if new information emerges.
Logistics for fans
War on the Shore 3 will be staged on the beach adjacent to Martell’s Tiki Bar in Point Pleasant Beach. Because the show is outdoors on sand, fans should plan for sun, wind and uneven footing. Organizers recommend arriving early for a good view and advise bringing sun protection and lightweight seating if allowed.
Parking in Point Pleasant Beach can be limited on summer weekends; check municipal parking information and plan extra time for metered lots or street parking. The promotion advises fans to consult Fight Factory’s official channels for ticket details, entry times and any last-minute updates. Weather can affect outdoor shows, so monitor announcements in case of schedule changes.
Why it matters for local and indie wrestling fans
War on the Shore 3 is notable because summer beach shows remain uncommon on the indie circuit; staging a multi-match card on sand requires different production thinking and can create distinctive crowd moments that are harder to replicate in traditional indoor venues. The combination of known indie performers, title stakes and gimmick attractions like the tiki totem means the event could generate sustained storyline threads for Fight Factory’s future shows and boost local wrestling visibility during high tourist season.
For fans of independent wrestling, the card brings together names with national recognition alongside regional talent, offering both in-ring action and surprise moments from the rumble. For Point Pleasant Beach and nearby towns, the show is also an example of how summer events can cross-pollinate local nightlife, small-business venues and niche live entertainment.
Source attribution: This article is based primarily on reporting by Fox News and statements from Fight Factory Wrestling organizers. Original reporting at: New Jersey pro wrestling promotion bringing the fight to the beach. We will update this story if Fight Factory or the venue provides additional confirmations, ticket links, or schedule changes.
Questions fans commonly ask: When and where is War on the Shore 3? July 14 at Point Pleasant Beach near Martell’s Tiki Bar. Who is on the card? See the bulleted match list above. What unique attractions will the event feature? A rumble match and a tiki totem-on-a-pole specialty prize are billed as the night’s novelty attractions.
