Looking to get the best digital signage display? A lot of people have to make the decision of, whether or not to go with a product from their local signage store or an online dealer.
Digital signage is in high demand, but there’s a lot of information out there that can be difficult to compete with. From different manufacturers and features, it’s hard to find the right digital signage display for your needs. But let’s start with the basics, here’s everything you need to know about digital signage display for small business.
What is a commercial digital signage display?
A commercial digital signage display is an electronic display that’s installed in public areas such as shops, fitness centers, offices, and other public places. They will play videos or animations to grab people’s attention for specific promotions like a sale or a new product.
They can also be used to play company videos and even show sports and TV channels.
The benefits of using digital signage for your business are as follows:
- Increases Sales:
Studies have shown that the use of outdoor digital signage displays has increased sales by up to 20%. This is because when people are waiting for their bill or food, they will often look around the restaurant to see what’s going on and what other people there may be doing. Other studies also show that when customers are in a store and see a video playing on one of the displays, they are more likely to investigate it further. This can lead them to either inquire about the product or buy it themselves.
- Reduces Employee Absenteeism:
Businesses can also gain decreased employee absenteeism from implementing digital signage within their work environments. Employees who are distracted by a digital display can have more time to work and pay attention to their jobs which will increase overall productivity. This will also reduce the amount of idle time that employees have which leads to more efficient operations.
- Increases Brand Recognition:
Digital signage has been shown to improve brand recognition. When customers see promotional videos on displays in stores, they are more likely to remember the company and even come back in the future for purchases or other services.
- Improves Employee Morale:
When employees are not distracted, they will be able to focus on their jobs better. When employees are alert and in the workplace, productivity increases and so does morale.
- Decreased Insurance Costs:
Insurance companies can save hundreds to thousands of dollars per year per employee due to less absenteeism. This can be a significant amount for insurance companies that have a lot of employees in one location.
What is the best commercial digital signage display?
There are many popular digital signage suppliers and some of their popular displays are:
- One of the most popular displays is Samsung’s Smart TV range. These displays are found in many retail shops, hotels, and restaurants as well as museums and other public places around the world.
- The AMU22 Media Play Unit is also a very popular option for digital signage displays. This product is great for in-store media displays, office buildings, airports, and other locations.
Digital signage is a great tool for advertising and marketing your products and services. A common misconception is that you need to spend a lot of money in order to get the same results from digital signs as you would, from traditional platforms such as newspapers, magazines, or even TV commercials.
Even if you have a small budget, you can still use digital signage to your advantage. Using digital signage in business environments is a great way to increase employee productivity and produce more revenues for your company. Many industries have seen a significant increase in sales and profits from implementing this technology as well.