10 Best Practices to Optimize a Magento 2 Store


Magento 2 is the latest version for the enterprise-class eCommerce software used by over 200K retailers. The new Magento 2 offers improved features such as advanced marketing possibilities, catalog management, SEO, page caching, and speed. You can create a top-notch eCommerce website on Magento 2 platform with excellent features and functionalities. There are optimal analytical and marketing possibilities built in the Magento 2 system, with the sole purpose of simplifying the consumer shopping experience.

Despite these features, a common complaint with the Magento platform is its slow speed. Without regular optimization, Magento 2 becomes a drag. However, if you want to develop a perfect well-optimized website, then you can rely on a Magento developer. Indeed, you can hire a Magento developer to create an optimized eCommerce store with excellent functionalities. A well-optimized website offers an exceptional user experience and faster performance. However, there are some ways to follow for website optimization to enhance the performance of your site.

In this article, we will share ten best practices to optimize a Magento 2 store.

1. Product Duplication

Due to variations in size and colors, retailers often list the same product multiple times. Every duplication is a drain on the servers, leading to slow speed and page loading. Begin with an audit of the existing Magento 2 store, list and remove the duplicate listings before working on SEO. Why? Again, from the SEO perspective, a duplicate product listing means duplicate titles, meta-tags, and product information. Google discourages such SEO techniques, and it could lead to a penalty.

2. Server Capability

Host the Magento 2 store on a VPS or a dedicated web hosting platform. Shared hosting plans are strictly not recommended. The Magento 2 store works best on the Linux, Debian, Ubuntu, and CentOS operating systems. Use a high-performance drive SSD, at least 2GB RAM, and a dual-core CPU. Enable Varnish page caching to enhance loading speed and install a valid SSL security certificate for authenticity. Use an SMTP server for emails, Redis version 3.0, or Memcached for page caching and session storage. The web and database servers should be separate, disable unrequired PHP mods, set up Site Crawler, use the latest PHP version and enable Keep Alive.

3. Image

An eCommerce store depends on images. With four images accompanying every product, on average, a 1000 product store requires 4000 images, apart from the static website images. Improve Magento 2 loading speed by compressing the images. Store the store logo in SVG or PNG format and the product images in JPEG format. Personalized Products, Custom Option Images, Personalize-IT, Custom Product Review, and Magento Product Labels are some extensions recommended for image customization. Don’t forget to include Alt Text to every image tag to allow search engine bots to track and rank the images higher in SERPs.

Also Read: Why Should You Choose Shopify for eCommerce Development?

4. Update Version

Not updating the Magento version to Magento 2 will be disastrous for the site speed. Always upgrade and use the latest version to receive the best site performance. Updating the Magento version does take some time, and minor tweaking can be conducted after that.

5. Content Delivery Network (CDN)

Amazon AWS CloudFront and Magento 2 CDN are some options to optimize the Magento 2 store. A CDN is an advanced solution that saves cached pages of the whole website and renders them based on the consumer’s geolocation. The cached pages are saved on local servers and generated based on the access request. The CDN is not in-built into the Magento 2 store, so it requires manual configuration. A properly optimized CDN drastically improves the speed of the Magento 2 store.

6. Enable ‘Expires Header’

The Expires Header is a component that determines the freshness of the cached pages. Caching the static files like scripts, images, and stylesheets reduce the server request time and improves page load. Edit the .htaccess file to add the Expires Header duration.

7. Enable Flat Catalog

The customer and product data are stored in Magento 2 using the EAV model. Enabling the Flat Catalog option merges the categories and products tables into one table, which speeds up website loading as the number of server queries becomes less. Enable the Flat Catalog with the following steps:

Login to Magento Admin.

Go to System > Configuration > Catalog

Locate Frontend and choose Yes for Use Flat Catalog Category and Use Flat Catalog Product options.

Save and clear the cache for the changes to take effect.

Magento stores with tonnes of products should use this option and optimize their store.

Also Read: What are the Important Aspects to Consider Before Hiring PHP Developers?

8. SEO Changes

Magento website development and optimization also depend on the store SEO setup using White Label SEO services at cheaper prices.. Begin the product keyword search using tools like and Add the primary keywords in the product name. If possible, add long-tail keywords in a format like [brand name] + [product name]. Long-tail keywords have 3 to 6 words in them, and they help bring targeted traffic to the product page.

Add Meta Titles and Descriptions to the product page by navigating to Products > Catalog > Select Product. Locate the Search Engine Optimization option and add the relevant keywords and description. Add the keywords in the product page URL to enable search engines to understand what the product page is all about. Link the pages internally by using the Related Products features on Magento 2. The “Related Products” option gives products higher visibility and helps the consumer navigate the store. Keep the product content unique, around 300+ words, and add Alt Text in the images.

These basic on-page SEO strategies will go a long way in optimizing the whole Magento 2 store.

9. Application Changes

Most of the Magento 2 optimization changes happen at the application level. It includes things like making favicon small and cacheable, avoiding 404 errors, compressing components with GZIP, removing query strings from static resources, making AJAX cacheable, avoiding bad requests, minifying JavaScript, leveraging browser caching, avoiding CSS expressions, avoiding URL redirects, deferring JavaScript parsing, reducing DNS lookups, avoiding landing page redirects, preferring asynchronous resources, combining images using CSS sprites, reducing cookie size, putting CSS in the document head, avoiding AlphaImageLoader filter, making CSS and JavaScript external, putting JavaScript at the bottom and CSS at the top, using CDN’s and more.

Also Read: Why Should Every eCommerce Business Consider Using Magento?

10. Configuration Changes

At the Configuration level, name the store products uniquely and reduce the cookie size. Avoid layered navigation channels and clean up the Magento database log. Reduce the number of HTTP requests by enabling Merge JavaScript Files and Merge CSS Files. Reduce the number of database queries by enabling Use Flat Catalog Category and Use Flat Catalog Product. All the deactivated and unused Magento extensions should be promptly uninstalled. Choose the number of products visible on any product category overview page, and avoid using category paths for product URLs. The category URL suffix should ideally be without the .html tag. Make judicious use of canonical link meta tags for categories, and enable the cron and log cleaning functions.


Today, eCommerce websites have become a crucial selling point for businesses, no matter how big or small they are. Hence, creating a perfect eCommerce website is an aspiration of every business owner. The above ten best practices will help have an optimized Magento 2 store that loads speedily and offers an amazing consumer shopping experience. Magento 2 offers lots of benefits and features to create state-of-the-art web solutions. You can take advantage of this platform to develop a top-notch web solution according to your requirements. With the help of a reputed Magento development company, you can create the right eCommerce website.

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