Every year, unexpected digital marketing trends come up that renew the foundation of future marketing. In this post-pandemic world full of doldrums, the whole business sector is super disappointed. However, it’s digital marketing that’s living to its fullest. This is because of the new trends that are evolving every day.
Wanna learn what are those? We have gathered them below. Keep scrolling to read till the end to be aware of some latest swings in 2022.
Top 10 Digital Marketing Trends To Follow In 2022
There was a time when data-driven marketing, AI, and voice search engine optimization were some supernatural concepts in the digital marketing world. Surprisingly, now, there have been an awful lot of new and thrilling developments. These are already impacting the way marketers communicate with the audiences. To help you further, we have sliced down the trending digital marketing developments to apply in 2022.
1. Telling A Real Story
Storytelling has always been a strong pillar of brand marketing. However, when it comes to selling some services or products in the modern landscape, consumers want to hear something unique. Instead of hearing how you are better than your competitors, they want to hear how you have already met expectations. Hence, shift your marketing to storytelling. Show your audiences customer testimonials or stories of how your service or product can mitigate their problems.
2. Short, DIY Videos
Short-duration videos shed light on the way in which people consume content. It marks the requirement for simple and small messages that encourage you to participate in the content marketing process. Short, DIY videos are super cool because they have the ability to assimilate everything customers need to know. Precisely, their candid style gives a more unpolished look which young customers die for.
3. Focus On Your Audiences
In the kingdom of digital marketing, the Audience is the king. Over the last 2 years, the worldwide lockdown situation has made all the social media users grow anxious and fatigued. Therefore, be mindful of how you will grab their attention amidst millions of ads, news, and streams on their feeds. To achieve this, pay more attention to the strategy of engaging the existing Audience and magnifying the database.
4. Content Segmentation
Segmentation is one of the key components of the marketing mix. The majority of the market segment and target customers are based on shared interests and demographics. News, updates, e-newsletters, promotions, or offers are some common practices of segmentations.
But if you want to move beyond these, you should be taking a deeper look at some parts. Some examples may include tagging the email content opting out from sensitive content like Father’s Day or Mother’s Day.
5. Artificial Intelligence Powered Optimization
In recent years, advances in artificial intelligence (AI) have led to more comprehensible reporting. It also resulted in the automation of everyday marketing tasks such as site traffic management and organic reach improvement. By utilizing AI to predict your consumers’ next actions, you can provide them with the exact service or product they require.
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6. Quality Interactions With Conversational Marketing
Well, conversational marketing is nothing new, although, with the rise of chatbots and special media, it’s growing exponentially. The rise in interest in conversational marketing is most likely due to changes in customer behavior. Technology has progressed dramatically in recent years. One example is the expectation of instant, real-time, and direct texting with colleagues, friends, and businesses.
7. Programmatic Advertising
When AI is used to automate advertising, it allows advertisers to target more particular audiences. Automation is rapid and efficient, which leads to higher conversion rates and cheaper client acquisition costs. It’s growing at a quick pace, and in the next few years, it’s expected to account for the vast majority of display advertising.
8. Video Marketing
In 2022, video marketing will be one of the most popular digital marketing trends. 70% of customers say they’ve shared a brand’s video. When compared to simple text, a video on your website is 50 times more likely to deliver organic search results. Some of the ongoing video marketing trends are:
- Short-form videos
- User-generated video content
- Video advertising
- Shoppable videos
- Virtual Events
9. Instagram Reels
As compared to publishing a regular video, Reels provide more than twice the engagement rates. NFL clubs’ Reels, according to Hootsuite, attract 67 percent more interaction than their standard video uploads. As a marketer, you may utilize this function to display a variety of information, including instructive content, product reviews, behind-the-scenes content, and so on.
10. Aligning Meta To Everywhere
The virtual worlds of augmented reality, 3D holographic avatars, virtual reality, and video are together known as the metaverse. There’s a reason the metaverse has been getting so much attention lately—and marketers should include it as part of their marketing plans for 2022. This is partly due to the fact that it has the ability to provide a completely new performance measurement system. Read more: Online Health Media & Follow The Fashion.
Summing It Up
So, there you go! The 10 best digital marketing trends to follow in 2022 are right here.
Marketers ultimately consider those which satisfy their audiences and doing so obviously makes sense. But I bet you can’t ignore them since, as per John F. Kennedy, “Change is the law of life. And those who look only to the past or present are certain to miss the future.”
In digital marketing, you must keep moving on and strive to adopt the new technologies, strategies, and tools. This will help you take many steps ahead of your competitors. Have any questions for us? Let’s meet in the comment section below.